Colt is an avid gamer with a passion for fitness. When he started working out, he was tired of every supplement being marketed to “alphas” and veiny, shiny red dudes. He wanted something that felt accessible, fun, and not intimidating to buy, because fitness should feel exciting, not like a chore.
With a background in logistics and TV/film production, Colt is involved in every part of bringing Goobs to life: creative direction, product development, packaging, and shipping. Every formula tweak, every design choice, every batch that leaves the warehouse has his fingerprints on it.